Where does intelligence really come from? Experiences. Our own and each others. Our intelligence comes from all the individuals we have ever spoken to, all the trends we have ever tracked, all the books we have ever read, all the films we have ever seen and all the relationships we have ever built. From all the speakers we have listened to and from all the talents we have worked with. From all the hurdles we have ever leapt and each one we have ever failed.
With over 15 years of direct
contact
with markets and individuals from all walks of life, with successes and failures, that's a lot of intelligence to tap into.