Belgravia Residents Association
Reimagining amenity groups
The Belgravia Residents Association is a long established organisation based in SW1 London. They were interested in broadening their engagement with local residents to include more community engagement beyond the traditional emphasis on local planning issues. After a review of local groups and how other organisations presented themselves it was clear that it was important to remind those who lived in the area the value of a strong community and how this benefited everyone in the area.
A confident brand identity was developed which was striking and unusual in this sector - it gave members confidence in the value of membership.
A local voice
A publication, The Black Book, was conceived, written and produced by Sarah Farrugia & Co.