The Feathers Association
Restoring an historic London youth charity.
The aim of the website was not simply to provide an online source of information about the Club and the Association but to challenge the underlying story we tell ourselves about disadvantaged and underprivileged young people today.
The Great Depression
The Feathers Association and The Fourth Feathers Youth and Community Centre was started in the 1920s by Edward VIII and his companion Freda Dudley Ward to help men out of work during the Great Depression.
A social occasion
In the 1950s the Feathers Charity Ball was established for young socialites to launch them into the London scene. This soon became the main fundraising source for the Association.
The Charity wanted to progress and deliver more effectively on its mission and needed to modernise. We undertook a review of the Charity and Youth Organisation sectors and the issues facing young people in London today. We held meetings with the team at the Youth Club and with the Trustees and we then presented a positioning paper.