Revving up for a good one...
The New Year affects everyone - whether you are a curmudgeon or a Pollyanna. The New Year is always a time that makes people reflect on their lives, their hopes, both lost and unfulfilled, their failings, both real and imagined and their expectations, both high and low.
Blogs are a great way to articulate quickly what you are about. They help businesses explore new ideas, test concepts, experiment more. They are a wonderful sounding board and feedback loop.
Of course they are also a platform for ill considered statements and ego based publicity trips.
That's the point - they reveal much - about the inner machinations and thinking of the organisation or the person who writes them. It's much harder to mask the reality with a fully social organisation.
That's what's so refreshing and invigorating about marketing today in the real world, with real possibilities shared by so many from diverse backgrounds and experiences.