Thinker, strategist, progressive
I write what occurs to me and type what I want. I don't run a newspaper or lead an inquiry. I run a business and lead a life. When people choose me and my team to work with them they do so because they need support in branding and want to create a presence. They don't compare me to Interbrand or Saatchi. I don't do beauty parades with five other agencies. We work with business owners and charities on branding. We study market sectors for clients. We create concepts and deliver on ideas.
Work with Heart
Brands are about people. Brands are about human emotions. Brands in my world make a difference and have deep values. Brands are not shadows behind which to hide cynical intentions. They are not a screen from which to shield the puppet master. Quite the reverse - they are beacons of truth that light up the sky and create lasting trails towards a better place. Good sales figures do not necessarily show success to me - it's not good enough to rely on market forces - sex sells, gossip is a hit, sugary foods fly off the shelves, chocolate cereals - all a delinquency of duty in my book. Branding is a powerful art and it can be dark - all the more reason to head for the light on my watch. I work with those who care deeply about their impact on the world - of course they want success and to run outstanding companies - that's a given. The real point is they are ready to tread lightly and to live and work with principle.
There is a lot of mediocrity around and much of it does very well. That's not my bag. Luckily there are a lot of branding agencies in the world from which to choose. The quest for excellence defies logic and it is those people with the urgency to push against the crowd and literally defy the norm when required that I have an affinity with. That makes me unusual. But it's not about me, it's about you. It's about who you are and what you want and what you are prepared to give to get. Then branding is outstanding and exciting and a rush of blood to the heart...not just to the head.