Int'l Broadcasting Convention

Exploring New Markets, Creating New Events

IBC - at the heart of the broadcasting industry

IBC is the largest event of its kind. It takes over Amsterdam every year and visitors come from across the world to see what's new and what the future will bring to the world of broadcasting. We worked with the Show Director to explore how new events and new properties could be launched to the sector. We researched the market authorities and investigated the potential for expanding the event portfolio.

We have worked with Sarah and her team over the past few years to sense check our plans and to get closer to how our customers see the world. We see this research phase as an essential part of our business approach to develop and grow new markets for our brand.
— Darren Whitehead, Director of Sales